Value Added Services- The one you can’t afford to miss
By Blair Farwell, RHU - VP of Health Division
Normally I leave these type topics up to the service area to promote, discuss, and educate, but as of late this topic has even reached the point that it has caught my attention on a widespread basis. As I evaluated the types of questions/service calls we received in our service area, I noticed that a great deal of the questions/problems could have been avoided if the broker on the case had only persuaded the customer to enroll in BlueAccess for Employers and then set up the broker as a “delegated user”. What that allows the broker to do is go online and view account information that any group administrator would have access to. You can see paid to date information, pull current bills, terminate employees, update employee mailing information, order new ID cards/print Temp ID cards all with a few clicks of a button.
Once this program is activated, you no longer need to worry about lost faxes to the Full Service Unit or processing delays of faxes. You can do it all, instantaneously, in real time, in less time than it takes to write out a fax cover, walk to the fax machine, and print confirmation at that moment, to show that the request has been processed. Many brokers are taking this approach and using the portal to provide “back office support” to their clients and printing/faxing, or E-mailing confirmations immediately after they complete the transaction on their client’s behalf. What I can guarantee you is that the brokers who have convinced their clients to activate BlueAccess for Employers (even if they do not use it themselves, but allow the broker access) report the “user experience” has been dramatically improved with BCBSIL and the administrative complications have virtually been eliminated. Additionally, those brokers that have been given access by an employer are far more effective and able to proactively manage the account. They can instantaneously answer many of the questions that pop up and provide additional value added services to their clients at no monetary cost to either party!
Want to learn more about this feature? Contact our office for an online tutorial; you cannot afford not to at least be aware of this great technology offering from BCBSIL! |